Tokopedia Ads Analysis

by Unknown 04.55 0 komentar

There is Indonesian wise word that said “Tak kenal maka tak sayang.” However, in the world of marketing, known isn’t enough. In addition to a product or brand is known, it must also selled or marketable or capable of generating financial benefits for the producers. Also with advertising. In addition to advertisements able to introduce products to a broad audience,It also should have the power of persuasion to persuade consumer to buy the product being advertised. Actually what is the definition of advertisement? “Advertisement is all forms of presentation of information and promotion of indirect Posted done sponsoring the idea of offering to review, goods or services.”

In advertisement, we should have some component which could persuade our target customers. So in this case, we will analyse Tokopedia Ads who one of catchy sample Ads in TV. We will analyse the Ads component like the structure, visuality, word choice and etc.  

1.       STRATEGY.

First Tokopedia use Isyana Sarasvati as their brand ambassador who is the new and famous singer in Indonesia nowdays.  The decision that use Isyana Sarasvati as their brand ambassador shows their targets are the young energic woman for spesifically. Their advertisement always tell that all of people’s needs is sell in Tokopedia, and their advertisement story is also considerable unique. They have a slogan that almost impossible not to hear in our daily lif. “SUDAH CEK TOKOPEDIA BELUM? “

2.       STYLE.

Their style well is considerable unique, it shows in their advertisement that always use the unexpected story, and make us think we can buy anything there. Tokopedia use bahasa indonesia in their advertisement that audience know best because Tokopedia  is the online shop in Indonesia that targeting Indonesian citizen. They do not use any defensive/ arrogants words. They also use non formal languange to attracting the young indonesian citizen, and their sound is clear enough.

3.       DOCUMENT DESIGN.

Actually their advertisement design is about green , the colour that very lighting to attract the eyes of audiences. The green colour is like the trademark of Tokopedia. It can seen in their logo/symbol of Tokopedia, and also their brand ambassador always use the green clothes.

4.       STRUCTURE

In my opinion, the advertisement structure of  Tokopedia is very catchy. If we were the customer who first time watch that Ads, they would think that this Ads is fighting Ads. This is abous the plot story cant guessed. But they put, some actions that very funny who make the customer curious. But with tokopedia in the up tab, it makes the understanding of what the Ads inform. But overall, by the fuction of Ads. This tokopedia Ads is very useful to attract customer.

5.       WORD CHOICE

First, because of the theme of the Ads is Japanese. There are some sound that identical with Japanese style. The prolog of voice is used for the explanation of Ads and the language that used isn’t fully formal, but they used daily Indonesian language that very enjoy to heard. Then the suppression of the voice is very fit with the contents of the message.

6.       VISUAL

If we talk about the visuality, we will analyse 3 components of Tokopedia Ads. First, we talk about the decoration. By showing a Japanese theme, the ads have some decoration that showing their theme, like the property that they used and the place of the
Ads. Second, about the viewpoint of camera. Overall, all component of the ads have maximum showed by the camera, from the main artist until the support artist. And the last is the custome of the artist. The main artist, Isyana. She was wearing a traditional clothes of japan woman soldier. The the support artists were wearing yakuza customes and there was waitress that’s look like Japanese people.

Overall, this tokopedia is very unique and so funny. People usually skip the TV Ads, but when thay watch this Ads, I think they will pay attention first because of curious, then they want to watch Isyana. So, this Ads is one of Ads which can persuade the customer to used tokopedia.

Alfian Nurdiansyah (145020207121011)
Loise Aurora R. G   (145020207121014)